Once your property is ready to rent, the next step is to start marketing it to prospective tenants. So as a landlord, you’ll want to keep this vacancy period as short as possible to keep your expenses low.
Getting your property in front of many potential tenants can help increase your chances of renting out your property quickly and to the most qualified tenant. So, to advertise your Boise rental property successfully, you’ll need a strategy that ensures you reach a large prospective tenant pool.
But most new landlords lack the marketing skills or experience to run a proper advertising strategy. Some common mistakes include targeting the wrong audience, using low-quality images, or even including statements that infringe on the Fair Housing Act.
At Ridgewood Property Management, we believe marketing is critical to your success as a landlord. So, we have put together the following 4 tips to help you advertise your Boise rental property successfully.
Invest in Quality Photography
Great images are key to any successful rental advertising strategy. Quality photos make rental listings more appealing as it’s easier to show off their property’s best features. Whether you’re going to post your rental listing online or in a local daily, high-quality photos will help to greatly improve your property’s appeal.
That said, you need to invest time and effort to get the desired results. Before taking the photos yourself or hiring an expert, first make sure that your property looks rent ready. Here are some ideas to get you started:
- Take care of the lawn.
- Give your home a thorough clean.
- Makeover the mailbox.
- Clean your gutters.
- Trim the shrubbery.
- Give the garage door a lift.
- Redo your walkway.
- Add flower boxes.
Do everything that will make your property stand out from the competition.
After staging your home, focus on adding great lighting. Lighting has the effect of making your property look more spacious and slicker.
Natural light works best. So, brighten up your rooms by opening up all doors, blinds, windows, curtains, and all lights in your home. The golden hour for taking photos is usually the last hour before sunset and the first hour after sunrise.
You also want to think about the areas you’ll want to be captured. Important rooms include the bedroom, bathrooms, living room, dining room, kitchen, and outdoor areas. Lastly, and perhaps most importantly, work with a great camera. Use one that provides the highest resolution possible for maximum clarity. When you invest in a high-quality camera, you also have the option to film video tours of your rental.
Write Great Marketing Copy
The next step is to start writing a rental ad copy. Proper rental ad copy will help you tell a cohesive story that can help prospective tenants make an informed decision. It also helps with search engine marketing, which can help with rankings on platforms like Google.
The first section of a rental ad copy is the headline. It is an important section that allows you to capture a prospective tenant’s attention depending on how you’ve written it.
For a headline to be worthwhile enough, it needs to mention a couple of important details. This includes the rental price, the number of bedrooms and bathrooms, the location, and the type of property it is.
Here is an example. $1,358 Studio Apartment in Boise City with Patio and Grill. Another example would be: $1,585 1BD, 1 BTH Apartment in Boise with Great Amenities.
The other section after the headline is the summary description section. Use this section to tell a cohesive story about what makes your property stand out from the competition. Talk about the desirable amenities or renovations your property comes with. Such as, installed security cameras, outdoor spaces, stainless steel appliances, granite countertops, and air conditioning.
Also remember to talk about any restrictive policies you have, such as subletting, smoking, and your policy on pets allowed. Regarding pets, you may want to let the prospective tenant, for instance, know about the size, number, and type of pet allowed. Doing so will help you minimize wasted time for both you and your prospective tenants.
Distribute Your Ad
Once you have taken the aforementioned steps, the next is to distribute the ad to prospective tenants. Carrying out the proper due diligence is key for success, needless to say. Find out where prospective tenants go to look for rental ads and then advertise there.
Generally speaking, popular rental advertisement strategies include using yard signs, social media, local classifieds, and rental listing sites. You will also want to keep monitoring how your ad is performing from time to time.
Hire a Property Management Company
This is arguably the best strategy to advertise your Boise rental property successfully. A good property management company will have a great understanding of how the local rental property market works and will have many great strategies to manage your rental properties.
Typically, you can expect property management services such as rental advertising, rent collection, tenant screening, and paperwork management, among others.
Bottom Line
Successful landlords have one thing in common - they know how to advertise their rental properties effectively. But now you have the right information to help you do the same.
For expert help in managing your Boise rental property, Ridgewood Property Management is here for you. We help property owners in Boise turn their rental properties into lucrative assets. Get in touch to learn more about our services and how they can be of help to your bottom line!
